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餐饮企业互联网化要做到“从工具武装到思维”转变

Internet-based catering business to be "from the tool arm to thinking" change

针对传统餐饮的互联网化,光是营销工具的互联网化还远远不够,还需要从思维上进行武装。The traditional food of the Internet, Internet marketing tools alone is not enough, also need to be armed from thinking.

所谓的互联网化既不是单纯的IT化,IT化只是动态的依赖软件对前后端数据进行管理。也不是单纯的做团购,做线上预订,做O2O,做CRM管理或者做新媒体营销。全面的互联网化核心在于思维的互联网化。就是让公司按照互联网式规则去运行。所以互联网化应该包含思维+互联网工具。
The so-called Internet of neither pure IT technology, IT dependence of dynamic software just before and after the end of data management. Nor is it simply do buy, make online reservations, do O2O, do CRM management or do new media marketing. Internet-based core is a comprehensive Internet-based thinking. Is to allow the company to run the Internet in accordance with rules. Therefore, the Internet should be included thinking + of Internet tools.


所谓互联网思维应该是指要根据用户体验快速改进产品和服务。而传统行业长期以来既不知道用户是一群什么样的人,也不知道这群人的需求是什么,更没想过让这群人之间产生关系与互动,没有与用户之间的关系与互动就不能产生价值。The so-called Internet of thinking should be simply more rapid improvement of products and services based on user experience. The traditional industry has long been a group of users did not know what kind of people do not know what these people's needs are, but never thought to let these people generate relationships and interaction between, there is no relationship between the user and interaction can not produce value.


做到企业互联网化要先熟悉的自己的目标群体,用他们乐于接受的方式和使用互联网的相关特点进行针对性的平台搭建与运营,如在互动语言的运用上,对于年轻消费群体可以结合当下时尚热点话题发起互动专栏等,传播品牌文化,发展和维持品牌忠实消费群体,吸引潜在用户,这才是真正互联网化的核心。Of the first Internet companies to do their own target groups familiar with the way they are happy to accept and use the Internet-related features targeted platform structures and operations, such as in the use of interactive language for the young consumer groups can be combined with the current fashion hot topics such as initiating interactive column, spread the brand culture, brand development and maintaining a loyal consumer groups to attract potential users, this is the real core of the Internet.

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