店面是充分发挥微信营销优势的重要场地。在菜单的设计中添加二维码并采用会员制或者优惠的方式，鼓励到店消费的顾客使用手机扫描。一来可以为公众账号增加精准的粉丝;二来也积累了一大批实际消费群体，这对后期微信营销的顺利开展至关重要。店面能够使用的宣传推广材料都可以附上二维码，当然也可以独立制作x展架、海报、DM传单等材料进行宣传。Store is full of important micro-channel marketing advantage venue. Add in the design of the menu of the two-dimensional code and using a membership or preferential way to encourage customers to use mobile phones to scan store consumption. One can increase the precision of the public accounts fans; secondly also accumulated a large number of actual consumer groups, which is essential for the smooth development of the late micro-channel marketing. Store promotional materials that can be used can be attached to the two-dimensional code, of course, can independently produce x exhibition stands, posters, DM leaflets and other publicity materials.
签到打折，用活动吸引消费者参与 Registration discounts, to attract consumers with active participation
Micro-channel marketing approach is the more common way to attract targeted active consumer participation, so as to achieve the intended purpose of promotion. To plan a successful event according to their own situation, the premise is that businesses are willing to put in some money. Of course, food aid class business platform edge offline store activities, required advertising material cost and labor costs are relatively not unacceptable, on the contrary, after careful planning and budgeting has been fully able to achieve a small cost to build a significant effect of activity.
To sign discounts, for example, simply making businesses and micro-dimensional code signal with posters and exhibition stands, configure a dedicated marketing staff on-site to guide consumers to the store to scan two-dimensional code using the phone, you can close the account public concerns businesses to a confirmation message (note that businesses need in advance before this automatic reply set to be added), consumers enjoy by virtue of information bill when deals. In order to prevent the cancellation of the customer concern after spending situation, businesses can also explain the subsequent promotions in the first confirmation message, so that customers can continue to focus and frequented.