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餐饮微信如何让用户知道

Micro-channel catering to let users know how to

店面是充分发挥微信营销优势的重要场地。在菜单的设计中添加二维码并采用会员制或者优惠的方式,鼓励到店消费的顾客使用手机扫描。一来可以为公众账号增加精准的粉丝;二来也积累了一大批实际消费群体,这对后期微信营销的顺利开展至关重要。店面能够使用的宣传推广材料都可以附上二维码,当然也可以独立制作x展架、海报、DM传单等材料进行宣传。Store is full of important micro-channel marketing advantage venue. Add in the design of the menu of the two-dimensional code and using a membership or preferential way to encourage customers to use mobile phones to scan store consumption. One can increase the precision of the public accounts fans; secondly also accumulated a large number of actual consumer groups, which is essential for the smooth development of the late micro-channel marketing. Store promotional materials that can be used can be attached to the two-dimensional code, of course, can independently produce x exhibition stands, posters, DM leaflets and other publicity materials.

 

签到打折,用活动吸引消费者参与  Registration discounts, to attract consumers with active participation

微信营销比较常用的方法就是以活动的方式吸引目标消费者参与,从而达到预期的推广目的。要根据自身情况策划一场成功的活动,前提在于商家愿不愿意为此投入一定的经费。当然,餐饮类商家借助线下店面的平台优势开展活动,所需的广告耗材成本和人力成本相对来说并不是不可接受的,相反,有了缜密的计划和预算之后完全能够实现以小成本打造一场效果显著的活动。

Micro-channel marketing approach is the more common way to attract targeted active consumer participation, so as to achieve the intended purpose of promotion. To plan a successful event according to their own situation, the premise is that businesses are willing to put in some money. Of course, food aid class business platform edge offline store activities, required advertising material cost and labor costs are relatively not unacceptable, on the contrary, after careful planning and budgeting has been fully able to achieve a small cost to build a significant effect of activity.

 

以签到打折活动为例,商家只需制作附有二维码和微信号的宣传海报和展架,配置专门的营销人员现场指导到店消费者使用手机扫描二维码,关注商家公众账号即可收到一条确认信息(注意,在此之前商家需要提前设置被添加自动回复),消费者凭借信息在埋单的时候享受优惠。为防止出现顾客消费之后就取消关注的情况,商家还可以在第一条确认信息中说明后续的优惠活动,使得顾客能够持续关注并且经常光顾。

To sign discounts, for example, simply making businesses and micro-dimensional code signal with posters and exhibition stands, configure a dedicated marketing staff on-site to guide consumers to the store to scan two-dimensional code using the phone, you can close the account public concerns businesses to a confirmation message (note that businesses need in advance before this automatic reply set to be added), consumers enjoy by virtue of information bill when deals. In order to prevent the cancellation of the customer concern after spending situation, businesses can also explain the subsequent promotions in the first confirmation message, so that customers can continue to focus and frequented.

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