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菜单会说话的营销员

Menu Marketing---- Menu, Talking salesmen

利用各种形式的菜单向就餐食客推销

Use of various forms of marketing to dining patrons menu

 

即通过各种形式的菜单向前来餐厅就餐消费的宾客进行餐饮推销。在菜单营销时,菜单设计要具有科学性,要把利润高、主力推广的品种放在突出位置。菜单不仅起到告知的作用,还要对顾客起到提醒和劝说的作用。Through various forms of menu forward to the restaurants selling food consumption guests performed. When the menu marketing, menu design to be scientific, should high profits, the main species in a prominent position to promote. Menu inform not only play the role, but also serve as a reminder to customers and persuade role.

 

餐饮企业选用此种方式时,可以从三个方面加以注意。

When food companies choose this way, you can be noted from the three areas.

其一,菜单的种类尽量做到丰富多彩。可以设计固定式菜单、循环式菜单、特选菜单、今曰特选、厨师特选、每周特选,本月新菜、儿童菜单、中老年人菜单、情侣菜单、双休曰菜单、美食节菜单等来进行宣传和营销。

 

其二,格式、大小灵活变化。各种菜单可以根据情况来选择不同质地,设计出意境不同、情趣各异的封面,格式、大小,可灵活变化,并可以分别制作成纸垫式、台卡式、招贴式、悬挂式、帐篷式等等。

 

其三,考虑色彩。菜单的色彩或艳丽、或淡雅,式样或豪华气派,或玲珑秀气。

 

顾客在欣赏把玩之中爱不释手,无形中产生了购买欲,并付诸行动。这些菜单实际上起了无言的广告作用。Among customers enjoy playing love, desire to purchase virtually created and put into action. These menus are actually played a silent role of advertising.

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