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如何提高品牌形象及美誉度

How to improve the brand image and reputation

1.积极监督人们对你的评价。你可能会说,监控整个互联网空间是不可能的任务。幸运的是,已经有一些工具如Google快讯(Google Alerts,免费)专门的网站,可以帮你进行监督工作,并每天将涉及到你的姓名或品牌的链接用邮件报告的形式发给你。

Actively monitor people's opinion of you. You might say, it is impossible to monitor the entire Internet space mission. Fortunately, there are already a number of tools such as Google Alerts (Google Alerts, free) dedicated website that can help you carry out supervision and will involve a day to form your brand name or a link sent to you by e-mail reports.

2.将负面内容挤出视线。实际生活中,大多数人都不会碰到什么负面内容,除非相关链接出现在搜索引擎结果的第一页上。通过搜索引擎优化的相应设置,你通常可以将负面链接推到视野所及之外的互联网的沼泽中。The negative content out of sight. In real life, most people do not encounter any negative content, unless the relevant links appear on the first page of search engine results. By setting the appropriate search engine optimization, you can usually push the negative links to the horizons beyond the reach of the Internet swamps.


3.迅速处理每个负面评价。如果你能够及时、客观地承认问题,将其解决,并在负面消息被放大之前就将正面消息传播出去,那么很多消极的顾客体验实际上可以转化成积极内容。Each negative comments dealt with promptly. If you are able to promptly and objectively acknowledge the problem, which was resolved, and it will be positive news spread out before the bad news is magnified, so a lot of negative customer experience can actually be transformed into a positive content.


4.可能的话,移除不受欢迎的内容。从网络上移除关于你的信息可能没有注销账号那么容易,但也不是完全不可能。你可以轻而易举地移除你所拥有的内容(你的网站或账号上的评论)。If you can, to remove unwanted content. Removed from the network about the cancellation of your account information may not be so easy, but it is not impossible. You can easily remove the content you have (comment on your site or on the account).


5.移除负面内容着实麻烦,但好的一面是,它给那些名副其实的坏企业设置了障碍。为约束这些不良企业,互联网的速度和透明度将很有帮助。而对于我们这些人来说,当有人开始在我们背后说我们坏话时,我们可以迅速并广泛地回应,这是一件不错的事。Remove the negative content is cumbersome, but the good side is that it's bad business to those veritable obstacle. To be bound by these bad business, Internet speed and transparency would be helpful. And for those of us who, when someone starts behind us say bad things about us, we can respond quickly and widely, which is a good thing.


6.先发制人,建立正面声誉。维护良好的声誉意味着你不得不早早地建立起一个好名声并开始维护它。毫无声誉但带有一个负面评价,相比1,000个好评和一个差评,两者的区别还是很大的。大多数人都能接受没有什么人或者公司是完美的这一事实。Preemptive establish a positive reputation. Maintain a good reputation means that you have to build a good reputation early and start maintaining it. There is no reputation but with a negative evaluation, compared to 1,000 acclaim and a bad review, the difference is still very large. Most people can accept that nobody is perfect, or that fact.

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