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小物料的心理暗示

Psychological implications of small materials

据调查,人们所感受的外部信息有83% 是通过视觉传达的,也就是说,视觉是人们接受外部信息的重要和主要的通道。According to the survey, the external information it is perceived by 83% of visual communication, that is, the visual acceptance of external information is important and major channels.

弗洛伊德心理学中提到,当人们面前多次重复出现同样的字符或者画面之后,哪怕当时人们的注意力并未集中在这项事物之上,在后期人们再次见到的时候,会感受到极大的熟悉感,而在售卖的最后决定的决策因素,可能就在于这一点点的心理暗示。

Meanwhile Freudian psychology mentioned that when people repeatedly appeared before the same character or picture after, even when people's attention is not focused on the things that people see again in the late time, will feel a great sense of familiarity, and in the decision-making factor in the final decision of the sale, it may be that this little psychological implications.


一、传播品牌文化,形成品牌专属符号 Spread the brand culture, a brand exclusive symbol

随着人们消费观念的改变,消费者要购买的已不只是食品本身,他们开始关心品牌所体现的文化、带来的精神诉求。而物料就是以平面视觉的形式传播品牌文化,引导大众深刻理解品牌,通过反复的展示宣传,在大众的潜意识中形成一定的品牌形象,如我们一看到红色的”M“就会想到麦当劳,这就是通过物料宣传,日积月累形成的暗示效应。


二、传递品牌活动信息,吸引潜在消费人群 Brand information transfer activities to attract potential consumer groups

餐厅的宣传是往往是其吸引客流的利器,特价菜、特色菜、招牌菜、促销活动等信息都是通过平面物料来传达的,结合不同场合和摆放的不同位置,让目标人群能够清晰的获得相应的品牌信息。业内常有“500米远景宣传、100米中景宣传、50米近景宣传”之说,这些引人入胜的宣传会大大增加品牌的曝光度,提升品牌的知名度,提升品牌的优秀形象。


总之,这些暗示形成的终极目的归根结底是为终端销售服务,用销售额给品牌注入生命力,使品牌得以长期发展下去。 

Together, these imply that the ultimate goal is ultimately a form of terminal sales service, with sales inject vitality to the brand, the brand continues to be the long-term development.

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